For all the smiles born from one toy
ABOUT
tete toys is an international brand of "HEIWA KOGYO CO.,LTD."
HEIWA KOGYO CO.,LTD. was established in Japan in 1926. Since our founding, we have been creating toys within Japan with the goal of delivering toys that will remain in the hearts of children forever.
Currently, we have launched tete toys in hopes to deliver children all around the world with the toys we have created. Our intention is to persist in making wooden toys that light up the faces of many kids.
3 product development policies
1
Healthy toys
We manufacture products with safety as our top priority, and we do not develop toys that are associated with acts of violence or harming others, or that have violent play content.
2
Toys that will be loved for a long time
We pursue long-selling toys that will be loved throughout the generations, rather than just temporary fun that is trending.
3
Toys that encourage growth
While striving to create toys that are attractive to children, we also aim to develop toys that encourage physical, psychological, and social development through fun play.
PRODUCTS
tetetoys is precisely handmade wooden toys made by Japanese craftsmen.
The story of tete
The power of wood
Sitting beneath a large tree gives a sense of security, almost like being hugged.
Trees are blessed with the power of nature by absorbing sunlight and capturing the wealth of the earth.
It made craftsmen to think about how to deliver the power of wood to children.
Then they decided to create toys using wood.
